I’m preparing to find out, in a week or so, just how much of a hurdle the web versus native app issue still is on iOS.
When I originally launched ChangesThatStick.com in January, I had folks who were still waiting for the App Store icon to appear on the home page, months after launch. No-matter how much I explained… “It runs in your browser”, there seemed to be resistance.
Even the presence of a “Sign-Up” and a “Login” button didn’t make it obvious. You are already looking at it… click “Sign-Up”. Why would wrapping it up in a native app make it any more palatable than seeing it in a nicely-multi-tabbed browser? I even made it so that the app required no zooming, nicely sized itself to the device’s screen, and was usable by big fingers (often a complaint for web apps in iPhone browsers).
I think I understand this reluctance: It’s different. It’s unexpected. But, beyond making the whole “Add to Home Screen” prompts as obvious and friendly as possible, I suspect it’s just a matter of trying to turn the tide and get the masses used to web apps.
It’s an interesting psychological block. The ultimate divide between familiarity and a strange (but actually very similar) “new world” they feel reluctant to explore.
Seems to be a case of: Build it, and they will ask when it’s on the App Store 😉